Empowering Staff to Advocate and Guide the Library's Story

Description

Online information. A noisy marketplace. Budget constraints. Many things can get in the way of marketing your library or library services. But a powerful story, well-told across staff, can break through the noise and boost your library's reach. By putting patrons at the center of the library story and focusing on community successes, you can empower staff to strengthen relationships with patrons, build confidence in and credibility for the library, and grow your organization by harnessing a powerful yet accessible word of mouth marketing strategy.

Learning Objectives

Define your role in the Customer's Story
Identify the 10 areas where libraries are critically important
Create empathy and authority statements to position yourself as a guide

Contact Hours: 2

Location: Online (Technical Requirements)

Registration Closes: June 10, 2025, 8:00 AM (Central)

If you require accessibility accommodations, please contact us at least two weeks prior with information on how we can help.

Instructor

Chris Boivan Adjunct Trainer

Chris Boivin has been using marketing and communications to help people and brands get the right message to the right people for 30 years. During the last nine years, he led marketing at Jacksonville Public Library, Florida's largest library system with 21 locations and more than 650,000 cardholders. Boivin co-founded the Jacksonville, Florida, chapter of the American Marketing Association, served on the board of the Library Marketing Conference Group, is a judge for EBSCO's John Cotton Dana Awards, and founded the Library Marketing Book Club (www.librarymarketingbookclub.org) - which currently has more than 1,000 members. He taught marketing as an adjunct professor at Florida State College at Jacksonville, and speaks at library marketing events across the U.S. and Canada.

Event Fees

Fee Level

Amigos Member Fee ($0.00)
Available only if you are a member of Amigos Library Services.
Non-member Fee ($180.00)
Choose if you are not a member of Amigos Library Services.

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